6 Best Website Builders for a Marketing Agency in 2023
Taking your marketing agency online with a website is an excellent way to cultivate your professionalism. Surprisingly, 29% of small businesses miss the benefits of website ownership because they think they’re too expensive.
Fortunately, busy business owners like you are turning to website builders to save them money and precious time. Moreover, if web design is a part of your repertoire, your teams can produce stunning, fully functional websites in less time than it would take to create a traditional coded website!
And to save you even more time, Pineapple Builder has handpicked 6 of the best website builders, plus tips to help you choose one for your marketing agency.
What Is a Website Builder?
As the name suggests, a website builder builds websites without needing developer or designer skills. It is a quick and cost-effective way for small business owners to grow their businesses by establishing an online presence.
Website builders usually support website development via an intuitive drag-and-drop interface. They offer plenty of design inspiration and freedom through customizable templates and themes.
Benefits of using a website builder for a Marketing Agency
Technical skills are not required. Hiring professional web developers and designers is unnecessary since websites are created using templates, themes, and drag-and-drop technology.
Quick and easy way to achieve professional websites. As a marketing agency, it's vital that your website is intuitive and portrays your professionalism. And the best site builders ensure this is true. If your marketing services include website development, many builders offer support for managing multiple sites.
Reduced costs. You’ll save so much money not having to pay web designers in the short and long term, e.g., receive a higher ROI on the websites you design. Plus, many builders include free services upfront for a limited time and affordable premium plans. More on this later.
Criteria to Consider When Choosing a Website Builder for Marketing Agency
Aside from affordability, here are some other top considerations.
Ease of Use
How easy will it be to use the tool to achieve fully functional websites? As a busy business owner, ideally, you’ll need a tool you and your staff can run with. Website builders are for people with little coding and design know-how, so it shouldn’t be difficult for newbies to figure out how to use them.
In addition, customer support is equally important. Consider a website builder with 24/7 support and an excellent reputation.
All-in-one Solution
You’ll also appreciate a website builder with all the features to get your agency up and running immediately.
The best builders include hosting, website domain, and site management tools. Plus, the option to integrate with other solutions to help run your agency. For instance, Stripe and PayPal are popular apps for taking online payments.
Responsiveness and Performance
Your website design should be completely mobile-friendly. A considerable amount of internet traffic occurs on a mobile device, and if your user’s experience from their phone isn’t great, it could hurt your bottom line.
Additionally, a site with performance issues is not a good look and impacts people’s decisions. One-in-4 visitors would navigate away from a site when it takes more than 4 seconds to display.
Aside from this, loading speeds and mobile responsiveness are direct Google ranking factors and key for good SEO.
6 Best Website Builders for a Marketing Agency
Here’s a quick summary of the tools we’ll go through:
Pineapple Builder: Best AI-powered website builder for small businesses.
Webflow: Best for rich animation and complex design.
Strikingly: Best for single-page websites.
Wix: Best for creatives and small businesses.
GoDaddy Builder: Best for domain registration and web management.
Sitejet: Best for web design agencies and marketing teams.
1. Pineapple Builder - Best AI-Powered Website Builder for Small Businesses
Pineapple Builder is a simple AI-powered website builder for busy business owners taking their business online. Leveraging AI to build beautiful websites to attract more customers and scale will save you heaps of time and money.
Key Features
Pineapple AI assistant: This neat assistant will help you reach targets quicker by reducing the time to produce content for your website, SEO purposes, and other marketing materials.
No code editor: Provides simplicity and plenty of design flexibility through dynamic templates, various themes, and image editing. Its responsive design functionality ensures your website displays well on different screen sizes, and you can check how it looks while designing.
SEO: Pineapple Builder delivers SEO mastery. They’ll have you covered when it comes to SEO. From optimizing all your web pages and blog posts to SEO enhancement tips to help you rank higher than your competitors.
Analytics: Their analytics feature will help you learn more about your website’s reach and support you in reaching your website goals. You can use their analytics to determine what works and closely monitor conversions and other metrics through reports.
Integrations: They support marketing agencies with several app integrations like Paddle checkout and contact forms to capture client requirements.
Pricing
Pineapple Builder’s pricing starts with a free package. Their paid packages include a custom domain, unlimited blog posts, and a GPT-4 (OpenAI's newest version) AI copywriter. All at budget-friendly pricing.
Pros
Generate a customized website in just a few clicks
No additional plugins are required to manage your website and business
Free access to Pineapple functionality
Cons
Limited free version
2. Webflow - Best for rich animation and complex design
Webflow offers complete design control to develop powerful, live-ready, or developer-ready websites. Their templates are fully customizable, and you can include rich animations or complex designs to showcase your marketing agency entertainingly.
Key Features
Logic: Webflow’s Logic helps you to drive leads and engage customers with functionality such as triggering customer comms based on their activity on your site.
Hosting: Webflow offers fast and scalable hosting tech and a complete website management platform in one.
Editor: This is for easy website content management.
Pricing
Webflow’s “Workspaces” packages are specifically for freelancers and agencies.
Their paid plans include features for easier collaboration when working on sites with teammates and clients.
Pros
Easy bot setup tutorial.
100 + templates with 40 free ones.
Helpful tutorials and guides.
Cons
Blogging features could be better.
SEO customization options are limited.
Includes a slight learning curve.
3. Strikingly - Best for Single-Page Websites
Strikingly is a straightforward editor that can help you get your single-page site online within hours. If you want your website design to be no-fuss yet striking, without a ton of pages, and customization options, Strikingly is worth considering.
Key Features
Domain names: As a paying user, you can register or transfer a new domain.
Simple blog: Showcase your skills and get more traffic to your site with easy blogging. Blog posts will display on separate pages.
Contact and sign-up forms: Strikingly makes it easy for you to get feedback about your marketing services and leads and prospects to make inquiries and get the ball rolling.
Pricing
Although strikingly does not offer a free plan, for $8 per month— when you pay yearly, it gets you everything you need to start. However, the “Pro” package has everything you need to launch and grow and is still competitively priced.
Pros
Email and chat 24/hr support
Social media integrations
Connects to PayPal or Stripe
Ideal for beginners
Cons
Limited template customization options
4. Wix - Best for Creatives and Small Businesses
Wix website builder can help you build and scale your business with robust customization, AI options, and more. Wix has a Photoshop-like UI, so if you’re familiar with Photoshop, you may find using it for the first time straightforward.
Key Features
Scheduling software: For clients, staff, payments, bookings management, and reminders.
App market: Their app store has a wide range of tools for extra features. These free and paid integrations install easily in one click.
Social media integration: Help make your website more discoverable in searches by adding social buttons to connect to your social media accounts.
Pricing
These prices are for yearly subscriptions paid in full at purchase. Creating a website is free, so if you upgrade to a premium plan, they’ll offer a 14-day, no questions asked money-back guarantee.
Pros
900+ free customizable website templates
Fast loading website
Built-in accessibility tools
A freemium option
Cons
You need to pay more to access their best features
There’s a lack of fully responsive templates
5. GoDaddy Builder - Best for Domain Registration and Web Management
GoDaddy Builder started as a domain registration and hosting service and then went on to become one of the best website builders. It is a one-stop website design shop for marketing agencies and small businesses.
Key Features
Connections: Stay in touch with clients by creating and sending personalized messages from the dashboard.
Social Media Post Creation: Stand out more with beautifully designed posts.
Action Plans: Receive continuous industry-specific advice and suggestions on the next best steps to enhance your online presence based on data.
Pricing
GoDaddy offers 4 budget-friendly plans, all with 24/7 support, guidance, analytics, and professional email free for one year.
Pros
100+ mobile responsive design templates
One-month free trial
A comprehensive suite of business tools
Cons
Expensive add-ons
Limited app integrations
6. Sitejet - Best for web design agencies and marketing teams
Sitejet is an all-in-one solution to build impressive and responsive websites fast. Their standout functionality includes project management tools to support team and client collaboration and maintain workflows.
Key Features
Time and task management: Help boost productivity with to-do management to assign tasks to team members. Project tracking, change request ticket system, and more.
Multi-language support: Expand your reach through multi-language support, including SEO-friendly URLs.
Unlimited storage: No need to be restricted by file sizes and total project storage spaces.
Pricing
Sitejet offers a free 14-day trial where you can try out the features on the Team plan. You’ll only have to pay if you publish a website. Once it expires, you’ll be downgraded to the Solo plan.
Pros
Team collaboration and workflow support
Automatic website generator
Automatic backups
Allow clients to make edits
Cons
Limited built-in marketing tools
Drag-and-drop builder has a slight learning curve
Attract your target customers to your corner of the internet
Website builders let you develop websites from the ground up without coding or design skills in no time. As a business serving other businesses, your marketing agency website should be on point. And Pineapple Builder uses your business and target audience details to create a stunning and professional website to grow your business.
Ready to join the thousands of small business owners using AI for a thriving online business? Sign up for your free account to get started today.
