Measure button clicks and enquiry outcomes
A goal name labels an interaction you want to recognise in analytics. Use it for a clear action, such as a visitor clicking the consultation button. Check the destination separately to confirm the business outcome.
Choose the action
Pick one important step in the visitor journey. Good examples include “consultation-click”, “pricing-contact-click” or “download-guide-click”.
Keep names short and consistent. Different capitalisation or wording can split the same action into separate events. A clear name is more useful than a generic label such as “button1”.
Add a goal name to a block
Open the relevant page in the editor.
Select the button, image or card whose interaction you want to track.
Open its settings and find Actions → Goal Name.
Enter the name you want to use.
Save the draft and publish the change.
Check the block's link at the same time. An event attached to a broken destination can still describe a click that did not help the visitor.
The Button, Image and Card references explain their individual controls.
Verify the event
Make sure analytics is configured. Open the public page, click the intended item and then check the events available in your analytics dashboard for the appropriate date range.
A goal label does not create a separate analytics account or install missing tracking. Browser restrictions can also affect collection. If the event is absent, check the published block, exact name, date range and analytics setup before changing the label again.
Older tutorials mention Add Goals and Remove Goals buttons from a retired dashboard. Use the current block setting and the current analytics view instead.
Separate intent from completion
A consultation-button click does not prove someone completed a booking. A download-button click does not prove they read the file. A contact-page view does not prove an enquiry was submitted or delivered.
For a contact form, verify the success message and recipient inbox. For an external booking or checkout, check that service's completion record. A click label should describe the click accurately rather than being called “purchase completed”.
Compare results
Use the same action name and comparable time periods. Check the number of visitors as well as event counts: repeated clicks can make event totals larger than the number of people.
If you change the button text or destination, note when that changed. Keep the goal name stable when you are still measuring the same action.
Stop tracking an action
Remove or change the block's Goal Name, save and publish. This affects future interactions from the updated page; it does not delete historical events already stored by an analytics service.
