Write and refine website copy with AI
Ask AI to help with one writing job at a time: a headline, a service description, an explanation or a shorter version of existing text. Give it the facts and tell it what must stay unchanged.
Prepare the message
Write down who the text is for, what they need to understand and what they should do next. Include the real service details. If prices, qualifications or results are not confirmed, say that the assistant must not invent them.
A useful request is: “Write a short introduction for a career coach helping new managers. Explain one-to-one sessions and end with an invitation to book an introductory call. Do not promise a promotion.”
Choose whether you want a suggestion or an edit
Open the relevant page and AI Assistant. Select the text or section when the change has a specific target.
Ask for alternatives when you are still deciding: “Suggest three headings without changing the page.” Ask for a direct edit when the target and wording requirements are clear: “Shorten this paragraph to two sentences and keep the facts and contact link.”
Check the visible page after an edit. Do not assume that draft text shown in chat has automatically replaced the intended content.
Useful revision requests
Make it clearer: explain the service in familiar words and remove unnecessary jargon.
Make it shorter: keep the main claim and next step; remove repeated ideas.
Add detail: explain a specific missing step or give an example based on supplied facts.
Match the tone: use a stated tone, such as calm and direct, without exaggeration.
Check spelling: correct language errors without changing meaning, names or prices.
Adding detail should answer a reader's question. It should not simply make the paragraph longer.
Review the result
Read the text aloud. Check factual claims and whether it sounds like your business. Confirm that links, prices, service names and necessary limitations remain correct.
For testimonials or case studies, use approved real material. Do not publish AI-invented quotes as customer feedback. A more confident sentence is not necessarily a more accurate sentence.
Save and reuse carefully
Save the draft and preview the page. Check wrapping on a phone, especially for headings and buttons. Publish only after the complete page works.
If you reuse a description on another page, adapt it to that page's purpose rather than duplicating a whole section everywhere. See SEO topics and the editor workflow.
