✅ Website Checklist for Business Consultants

Homepage Essentials

• Clear headline stating the core consulting outcome you deliver

• Prominent, above-the-fold CTA (“Book Free Strategy Call”)

• Snapshot of authority (years in business, industries served, certifications)

• Easy-to-find phone number and “Book Now” button in the header

Service Pages

• Separate pages for each main service (Strategy, Operations, Digital Transformation)

• Outline deliverables, timeline, and engagement model (“from 3-week sprint…”)

• Service-specific testimonials or quantified results

• Clear next step (“Schedule Discovery Session”) on every page

Expertise & SEO

• Dedicated sections for key verticals (SaaS, Retail, Healthcare)

• Consistent NAP in footer and directories

• Industry-specific keywords (“retail growth consultant”) woven into copy

• Optimized Google Business Profile with reviews, photos, services list

Trust & Credibility

• Client logos with permission and links to case studies

• Awards, certifications, or partner badges (ISO, PMI, Six Sigma)

• Video or text testimonials with real names and titles

• Media mentions or podcast appearances showcased

Lead Capture

• Short form (Name, Email, Company Size, Challenge) in multiple locations

• Gated resources (whitepapers, ROI calculators) to build email list

• Live chat or chatbot for instant qualification

• Response-time promise (“We’ll reply within one business day”)

Mobile Optimization

• Responsive, thumb-friendly layout with sticky “Book Call” button

• Fast loading (<2 s) on 4G and 5G networks

• Tap-to-call phone numbers and one-tap calendar booking

Thought Leadership & Content

• Blog posts on trends, frameworks, and success stories

• Case studies highlighting measurable outcomes (↑ revenue 25 %, ↓ costs 15 %)

• Regular webinars or podcasts embedded and downloadable

• New content published at least monthly for SEO momentum

Conversion Optimization

• Social proof placed near every CTA

• Clear client outcomes (ROI numbers, KPIs) in headlines

• Limited-time offers (“Free audit until 31 May”) to create urgency

• A/B tested CTA copy and colors tracked in analytics