Overview
Segment is a customer data platform that helps you collect, clean, and control your customer data. With Segment, you can track customer behavior across all of your channels, including web, mobile, and offline. Segment also makes it easy to share your customer data with the tools you use to run your business, so you can make better decisions about how to grow your business.
Connect your Segment account with Pineapple Builder to stream all your events to different destinations and add hundreds of other integrations through Segment with just one click.
Main benefits
Personas
Create customer personas and target specific user journeys
Data funnel
Track conversions and ROI for marketing and product campaigns.
Marketing
Valuable insights into how customers are using your product, to prepare better campaigns.
Add Segment to Pineapple Builder
Step 1: Go to your "dashboard" and pick your website.
Navigate to your Dashboard and select the website to which you want to add integration.
Step 2: Click on "Integrations" and pick "Segment" card
Step 3: Add your "app_id"
Copy your Segment API Key (find it here), and paste it to your configuration. Save and you are ready.
Done,
Go to your published website and refresh it to see your changes. Depending on the integration, this can take from 1- 15 seconds.
