Marketing Manager

Pineapple Builder is a Website Builder platform for small businesses where business owners can build their business without limitations.

Do you want to help small businesses and digital creators to grow their businesses to the next level? We are here to help them to manage their assets and empower them to share their skills on their own terms.

Responsibilities:

  • Be responsible for all aspects of daily management for the marketing function.

  • Lead the go-to-market strategy for product launches.

  • Work with various teams (design, product, community, tech & business development) to implement product launch strategies.

  • Work on integrated campaigns, starting with strategy, brief and working on executing and measuring performance.

  • Craft compelling messages across marketing channels (product announcements, landing pages & PR announcements).

  • Distill complex topics and products into easy to communicate language.

  • Lead brand campaigns and build relationships with influencers, journalists and media outlets.

  • Manage new media partnerships end-to-end to help build the brand and drive measurable growth.

  • Plan, initiate and execute all digital marketing initiatives, including SEO/SEM, marketing automation, multichannel marketing, google analytics and physical advertising campaigns.

  • Develop, test, and report on relevant KPIs for all marketing activities.

Requirements:

  • Bachelor's Degree in Marketing or Communications, or any other related field.

  • Minimum 5 years of relevant marketing experience, preferably from a Tech company with significant growth.

  • Proven marketing management experience with strong ownership and emotional intelligence.

  • Demonstrated success in positioning and launching differentiated products that meet and exceed business objectives.

  • Experience launching marketing initiatives (e.g. product launch, media outreach, brand campaigns and content marketing) and solid understanding of Life Cycle Management and Performance Marketing.

  • Good understanding of digital creators and small business

  • Understanding of new trends in no code and website builders space

  • Be able to work flexible and stretched hours to interact with the nocode community as frequently as possible.

  • Execution oriented mindset - with the humility, drive, and scrappiness to get it done.

Working at Pineapple

  • Do something meaningful; Be a part of the future of no code and AI technology

  • Fast-moving, challenging and unique business problems

  • International work environment and flat organisation

  • Great career development opportunities in a growing startup

  • Competitive salary with equities

  • Flexible working hours, Casual work attire

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