Use a portrait and a short first-person introduction when customers will work directly with you. Explain the experience relevant to their problem. A brief, specific story is more useful than a long list of broad values.
A business story for a shared approach
Choose a wider story layout when the business has a distinctive method or history. Connect that history to what customers receive today. Keep a longer company biography on a separate page if it interrupts the main offer.
A team introduction for shared delivery
Introduce the people a customer will actually meet. Include names, roles and relevant responsibilities, using genuine photographs with permission. Avoid presenting illustrative template portraits as your staff.
Put it into practice
Illustrative studio example: introduce the owner, explain which part of a project they lead, and show one photograph of the working process. Add a link to your services so the story leads naturally back to what you offer.
Before you publish
Replace every sample name, biography and photograph. Remove credentials or years of experience that do not apply, and check the image/text order on a phone.
From a layout to your own page
Open a section and compare its phone and desktop previews. Colors and fonts here help you explore a direction.
Choose Add to Pineapple, sign in and select your website and page. Review the layout in your website’s own colors and fonts before inserting it.
Replace the sample content, check links and form settings, then save your changes. Reload to check the saved result; publish when you are ready for visitors to see it.